Who should attend?
Marketing Communications Managers, Marketing Managers, Advertising Managers, Public Relations Specialists, Project & Brand Managers and anyone directly related to marketing communications planning and evaluation.

Now's the time to improve the marketing for your products,
services and ideas!

This innovative seminar will show you how to achieve optimum bottom-line results through integrated marketing communications efforts. In two and a half days, you’ll gain a practical understanding of how to combine various elements of your marketing effort — from advertising to public relations, direct response to Internet-based communications, database CRM to sales force support — to create a measurable approach that sells customers, keeps them sold and wins management's support.

By the time you’ve finished this program, you’ll know why — and how —
to tailor your messages to specific audiences through exploration of:

• Creative product positioning and promotion
• Building product leadership awareness
• Target market identification
• Media options and evaluation
• Internal workflow and approval procedure optimization

You’ll walk away with the groundwork for your own marketing communications
plan and fresh ideas for earning top management’s support.


An Integrated Marketing Communications Strategy...

Can help you achieve product leadership and total operational excellence by giving you a value-added-edge over the competition. Discover how to use it to:

• Capitalize on new e-media opportunities
• Target emerging markets
• Set media strategies, evaluate results, improve buys
• Improve media relations
• Increase product launch success
• Pinpoint customer beliefs and desired outcomes
• Gain the most from under-funded budget allocations
• Improve your image within your company
• Communicate with senior management in terms they’ll understand

PART 1 • Understanding Marketing Communications PART 2 • Plans & Ideas that Management Supports PART 3 • Positioning & Creative Strategies PART 4 • Optimum Media Strategies PART 5 • The Value of Direct Marketing, Public Relations & Electronic Media PART 6 • Research, Measurement & Proof of Success!

[Top]