| Peter Bretschger
is President and Chief Marketing Officer of Integrated MarketingWorks
(IMW), a marketing services consulting and resource management
group. IMW is dedicated to providing clients with improved
return on investments and making them successful.
Peter has taught marketing seminars for over 20 years through
the American Management Association, Marketing Centre Europe
and the University of California, Irvine. Companies such
as Astra-Zeneca, Dolby Labs, Dow Chemical, Merck, Motorola,
Roche Diagnostics, Schlumberger and WW Grainger have all
benefited from his on-site seminars. In fact, over 400 companies
have attended his seminars on marketing communications and
brand equity management.
In 1990, IMW was started to help clients improve their communications
programs and achieve results. This has been accomplished
through delivering a mix of consulting and marketing services
for both consumer and business to business marketing. IMW
has consulted in many large agency review processes and
provided unique consulting services to improve internal
corporate marketing departments. At the same time, IMW has
built a solid reputation for innovative marketing approaches
in medical, education, food, nutrition and event marketing.
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