Sandra is IMW’s newest addition, joining the team as Creative Director in January 2010. With 25 years of advertising experience across a wide range of brands, Sandra is known for her dynamic, multi-tasking energy. She is a working writer with a history of award-winning, strategically focused creative.
Sandra has both big and small agency experience. She was most recently Executive Creative Director at J-U, an ad agency in Irvine, CA where she worked on a host of produce and food accounts: Frieda’s Specialty Produce, Sun Pacific, including their Cuties California Clementines, and Pandol (growers and distributors of grapes and stone fruit); plus project work for restaurants such as Black Angus Steakhouse, Elephant Bar, Farmer Boys and Real Mex brands Acapulco and El Torito; and Provider, a food services account. Sandra also worked on various government and national healthcare accounts there. Prior to that, she was Senior Vice President, Group Creative Director at Y&R Brands, also in Irvine, co-leading the Mattel account, which produced over 50 national TV spots each year. Under her direction, Mattel garnered a number of awards and helped change the look of children’s toy advertising. While at Y&R, she also worked on brands like Lincoln Mercury, Hitachi Consumer Electronics, KinderCare Child Centers, Land Rover and various new business projects. She has also worked at Saatchi & Saatchi on Toyota and FCB on Mazda, both in SoCal.
Her advertising career began in Texas, where she earned a Bachelor of Science in Advertising at the University of Texas at Austin. Her first agency experience was at GSD&M as a writer for Southwest Airlines,
Wal-Mart, The Wall Street Journal Centennial Celebration and Sea World
of Texas. She concluded her Texas career at Temerlin McClain in Dallas on JCPenney.
Sandra extends her love of multi-tasking to her personal life. As the mother of four active children ranging in ages from 10 to 23, busy is a word she’s very familiar with. She and her husband enjoy the outdoors, cooking, eating and watching TV shows about cooking and eating.
