We worked to instill business-to-business confidence in the U.S. Mint’s “Golden Dollar” by touting the ease of using a dollar coin to purchase vending machine products and the cost efficiency of reduced money handling fees.

With award-winning print advertising, video media and trade show materials, the program achieved over 1.2 million trade media impressions. The U.S. Mint experienced an increase in demand and minted an unprecedented 2 billion coins