IMW communicates the nutritious goodness of Sunkist citrus to both trade and consumer groups. By researching sound science, developing appealing press materials and strategic collateral, we infuse the deliciousness of citrus with the nutritional benefits it offers.

IMW extends Sunkist nutrition messaging through packaging, public relations efforts, website content and nutrition
educator outreach.

The results have been increased media impressions for the last three years and increased consumer perceptions about the nutritious benefits and relevance of citrus beyond vitamin C.