Educating consumers about the taste, nutritional benefits and overall versatility of avocados through food and nutrition marketing has been key to the success of avocado growers.

We represented the California Avocado Commission across the country meeting with food editors, chefs and nutrition leaders at trade shows and special events. We built strategically-targeted media outreach programs that linked avocados to major consumption periods like Super Bowl, Cinco de Mayo and other key holidays. The program achieved over 1 billion media impressions through intense public relations efforts and changed consumer perception and purchasing habits for California avocados.