Peter Bretschger
President & CMO

Peter has a broad range of marketing experience on both the client and agency sides, but is probably best known for his work with the American Management Association (AMA), one of Integrated MarketingWorks first clients. For more than 20 years, he has served as a course leader for a variety of AMA marketing management seminars to educate companies on how to maximize their marketing communications investment.

Over the past 16 years, Peter has applied his marketing expertise to help a wide range of IMW clients maximize their communications, including marketing, advertising, promotion and consulting efforts for clients such as Roche Diagnostics, DENSO Sales California (automotive aftermarket components and MovinCool portable spot coolers), Accuride International, The Flower Fields and Newport Ocean Sailing Association.

Prior to founding IMW, Peter served as a Management Supervisor at Cochrane, Chase, Livingston & Co. and AC&R Advertising, where he managed several hi-tech and medical accounts. He also held the position of Marketing Communications Manager for Eastman Kodak Company’s Consumer Products Division over a nine-year period, including seven years in Kodak’s International Advertising Group for Asia, Africa and the Middle East regions.

Peter has a BS in advertising/public relations from Syracuse University and is a former faculty member at the University of California at Irvine Graduate School of Management.