Kari Bretschger
President & CEO

Kari’s career in marketing communications spans over 25 years and two coasts—from leading advertising agencies and companies in New York to several Fortune 500 companies in California. With extensive client and agency experience in multiple categories, Kari and her husband, Peter, founded IMW in 1992 to provide clients with a complete integrated marketing communications solution with professionalism and connectivity at all stages.

She has a proven track record of providing fresh insight into marketing opportunities and a responsive, “can-do” attitude, resulting in long-term growth and success. Kari makes sure the agency stays at the forefront of new trends and works at all levels to deliver results and exceed client expectations.

Kari is a member of PRSA, the Produce for Better Health Foundation's Communications Committee, the National Agricultural Marketing Association, the Nutrition Steering Committee for the California Department of Food & Agriculture, the International Association of Culinary Professionals and a past board member of the California Agricultural Export Council. IMW is also a member of the Produce Marketing Assoiciation.

Before forming IMW, Kari served as Marketing Manager for Beatrice/Hunt Wesson, Inc. on Rosarita Mexican Foods. Beatrice recruited Kari from Mobil Chemical Co. where she launched several successful products under the Hefty and Baggies brand names. She began her career at Dancer Fitzgerald Sample Advertising in NYC.

Kari graduated from Syracuse University with a BS in Communications and recently completed the Stanford University Executive Management Program.