INTEGRATED MARKETINGWORKS LAUNCHES EXTENSIVE ADVERTISING CAMPAIGN ON BEHALF OF THE AVOCADO PRODUCERS AND EXPORTING PACKERS OF MICHOACÁN (APEAM)

Newport Beach, Calif. (November 21, 2008) – Integrated MarketingWorks (IMW), a full-service marketing communications agency based in Newport Beach, has announced the launch of its extensive advertising campaign on behalf of the Avocado Producers and Exporting Packers of Michoacán (APEAM), a nonprofit organization representing the avocado industry from the Mexican state of Michoacán in its export program to the U.S.

The first phase of the new program will run from November 17th through February 2nd and will focus on stimulating excitement and usage of Avocados from Mexico during the high volume holiday and football playoff season.

“IMW has substantial experience in the produce category and avocado industry making them the ideal agency to spearhead our marketing, advertising and merchandising program.” said Emiliano Escobedo, APEAM’s Marketing Director. “They have moved quickly to provide us with the expertise and strategic counsel needed to build market demand and sales velocity for the world’s finest Avocados from Mexico.”

As APEAM’s agency of record, IMW is now in the process of implementing the fully-integrated three-month campaign which includes nationwide PR handled by Lewis & Neale in New York and radio and television advertising at over $3 million reaching more than 164 million general market and Hispanic consumers in the top avocado consumption markets of New York, Dallas, Houston and San Antonio, Texas and Chicago.

“The avocado category continues to be filled with growth opportunities,” said IMW President and CEO, Kari Bretschger. “Last year Avocados from Mexico became the category leader and we’re excited to have this opportunity to develop new initiatives that will continue to build sales.”

About Integrated MarketingWorks
Founded in 1990, Integrated MarketingWorks (IMW) is an award-winning marketing communications agency offering services that include: strategic planning, advertising, public relations, online marketing, collateral and web design and promotion/sales support. Representing clients in a broad range of both consumer and B2B industries, IMW has a solid reputation for providing complete integrated marketing communications solutions driven by experienced professionals with connectivity at all stages. For more information, visit www.intgmktg.com.

About APEAM
APEAM (Avocado Producers and Exporting Packers Association of Michoacán) is a nonprofit organization founded in 1997 to represent the Hass avocado industry from the Mexican state of Michoacán in its export program to the U.S. APEAM is dedicated to developing and implementing stringent quality measures to ensure the production of the finest avocados available anywhere, worldwide. APEAM currently represents over 4,500 growers and 29 packers in the state of Michoacán, the heart of Mexico’s main avocado growing region. APEAM develops and executes strategic marketing initiatives with the goals of 1) building awareness of Mexican avocados as “The World’s Finest” and 2) working with our customers to build demand for Hass Avocados from Mexico throughout the United States and around the world.

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