THE BALBOA BAY CLUB AND RESORT
SELECTS INTEGRATED MARKETINGWORKS
FOR MARKETING SERVICES

Irvine, CA (November 20, 2006) – Integrated MarketingWorks (IMW), a full-service marketing communications agency based in Irvine, has been selected by The Balboa Bay Club & Resort to plan and implement their marketing communications program. Located in Newport Beach, The Balboa Bay Club & Resort (BBC&R) is a luxurious, waterfront four-diamond resort with their signature restaurant First Cabin and the famous bar and entertainment venue Duke’s. They also feature a state-of-the-art spa that has been inspiring weekend getaways, vacationers, families and businesses for almost 60 years.

“We are excited to be working with Integrated MarketingWorks on our future communications efforts,” notes BBC&R Executive Director of Sales & Marketing, George Lysak. “Under IMW’s guidance we conducted research that uncovered many opportunities to let people in Southern California know that an incredible experience awaits them at the BBC&R. IMW's people and their strategic results-oriented focus is exactly what we need to position the BBC&R for the future.”

Known locally for their work promoting the Lexus Newport Ensenada Race as well as Sunkist Growers and The Flower Fields in Carlsbad, IMW utilizes all elements of the marketing mix to develop communications programs that make their clients successful.

According to Peter Bretschger, IMW President and CMO, “BBC&R is a rare gem in the Newport Beach community because of their rich history providing guests with unequaled service at one of the most unique and entertaining venues available to the public. With its peaceful and pristine Bay views during the day and a nightlife culture all its own, we are thrilled to show the community what they may have been missing.”

About Integrated MarketingWorks
Founded in 1990, IMW is an award-winning marketing communications agency representing clients in a broad range of both consumer and B2B industries. IMW’s professional staff provides experience from years of working with major US brands and is also schooled in the latest communications opportunities provided by emerging technologies. Each IMW client is provided with a customized team that is headed by a seasoned account manager to make their programs – large or small – a success.

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