INTEGRATED MARKETINGWORKS SELECTED
BY PRIME PRODUCE INTERNATIONAL
TO LAUNCH PRIME RIPE™

Irvine, CA (November 9, 2006) – Integrated MarketingWorks, a full-service marketing communications agency based in Irvine, has been selected by Prime Produce International, Inc to support the national marketing launch of the Prime Ripe™ program for avocados. Prime Ripe is a new ripening program that turns each box of avocados into its own ripening center for nearly 25 percent less cost than other industry methods.

According to Prime Produce Founder and President Avi Crane, “PPI is pleased to be working with IMW, and we believe the agency’s talent and expertise will help us position Prime Ripe as an important industry innovation.” Prime Ripe was introduced at the recent Produce Marketing Association show in San Diego. Prime Ripe fruit will begin shipping to retailers this month with additional product offerings planned for 2007.

Integrated MarketingWorks (IMW) has over 18 years of produce marketing experience and is supporting Prime Ripe with advertising, public relations and trade outreach. “PPI is currently the fastest growing avocado company in the U.S., and IMW has a long-standing history working with their leadership on behalf of the avocado industry. We’re thrilled to be able to support PPI’s efforts and bring this new technology to the forefront.”

About Integrated MarketingWorks
Founded in 1990, IMW is an award-winning marketing communications agency representing clients in a broad range of both consumer and B2B industries. IMW’s professional staff provides experience from years of working with major US brands and is also schooled in the latest communications opportunities provided by emerging technologies. Each IMW client is provided with a customized team that is headed by a seasoned account manager to make their programs – large or small – a success.

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