INTEGRATED MARKETINGWORKS LAUNCHES
NEW SAN DIEGO NURSING PROGRAM FOR ORBIS EDUCATION

Newport Beach, Calif. (August 2, 2007) – Integrated MarketingWorks (IMW), a full-service marketing communications agency based in Newport Beach, was selected by Indiana-based Orbis Education to brand and launch The University of Oklahoma College of Nursing Program in San Diego. Orbis Education is a value-added distributor of healthcare education programs working in conjunction with leading nursing schools and hospital partners. Launching this month is Orbis’ first education program and the first-of–its-kind in the nation.

According to IMW CEO Kari Bretschger, the marketing campaign includes advertising, public relations, and e-marketing. “In light of the nationwide nursing shortage the OU program, facilitated by Orbis, combines state-of-the-art technology with on-site clinical programs to provide a new type of healthcare education program that meets the industry’s needs. We’re excited to partner with such a forward-thinking company that’s committed to changing the face of healthcare education for the betterment of hospitals and their patients.”

IMW utilizes all elements of the marketing mix including traditional and new media to develop communications programs that make their clients successful. Other branding clients include The Balboa Bay Club & Resort, PolicyOptions, Roche, MovinCool and the Diocese of Orange County Catholic Schools.”

About Integrated MarketingWorks
Founded in 1990, IMW is an award-winning marketing communications agency representing clients in a broad range of both consumer and B2B industries. IMW’s professional staff provides experience from years of working with major U.S. brands and is also schooled in the latest communications opportunities provided by emerging technologies. Each IMW client is provided with a customized team that is headed by a seasoned account manager to make their programs – large or small – a success.

IMW is located in Newport Beach, California and can be reached at 949.833.3822 or on the web at www.intgmktg.com.

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