POLICYOPTIONS SELECTS INTEGRATED MARKETINGWORKS
TO CREATE BRAND IMAGE AND LAUNCH NEW SERVICE

Newport Beach, Calif. (April 11, 2007) – Integrated MarketingWorks (IMW), a full-service marketing communications agency based in Newport Beach, has been selected by PolicyOptions to brand and launch its new life settlement services. As a life settlement company, PolicyOptions helps clients reach their financial goals through the selling of life insurance policies, providing cash assets that can be used now to fulfill financial dreams or help improve their quality of life.

“Integrated MarketingWorks offers the strategic branding experience we need to launch PolicyOptions nationwide successfully,” says Rick Johnson, President of PolicyOptions. “Through their portfolio of experience, it’s clear that IMW understands the importance of creating a core brand backed by a strategic marketing communications program.”

Known for their branding work with such clients as the US Mint and Roche, as well as local clients such as DENSO Sales California and the Balboa Bay Club & Resort, IMW utilizes all elements of the marketing mix to develop communications programs that make their clients successful.

According to Kari Bretschger, IMW President and CEO, “PolicyOptions offers an innovative approach to realizing financial dreams. We are excited about building their brand and assisting in the success of this newly formed organization.”

About Integrated MarketingWorks
Founded in 1990, IMW is an award-winning marketing communications agency representing clients in a broad range of both consumer and B2B industries. IMW’s professional staff provides experience from years of working with major US brands and is also schooled in the latest communications opportunities provided by emerging technologies. Each IMW client is provided with a customized team that is headed by a seasoned account manager to make their programs – large or small – a success.

IMW is located in Newport Beach, California and can be reached at 949.833.3822 or on the web at www.intgmktg.com.

# # #