IMW EXPANDS MARKETING SEMINAR PROGRAMS
WITH NEW MARCOM MANAGEMENT SERIES
First Session Begins Sept. 13, 2006

Irvine, Calif. (April 25, 2006) – Expanding its seminar and consulting services, Integrated MarketingWorks (IMW) has introduced a new seminar series for marketing professionals who want to better plan, integrate and measure their programs. Launching in September 2006 in Irvine, California, the Strategic Seminars for Success series will be taught by Peter Bretschger—President & CMO of IMW—who has conducted marketing and consulting seminars around the world.

The first program in the Strategic Seminars for Success series—Building & Driving MarCom for Your Company—offers a two and a half day session in the Southern California and Chicago areas for marketing professionals who want to improve program results and increase their return on investment. The seminar will teach participants how to successfully integrate marketing efforts—from advertising to public relations, direct response to new media communications, and database CRM to sales force support—to effectively market their products.

This seminar is unique to other programs in the field because it offers a complete course on marketing communications with input from over 100 leading companies. Those who attend will receive special one-on-one consulting and up-to-date techniques to assist with individual efforts.

“My goal is to help marketing professionals improve the effectiveness of every dollar spent,” said Peter Bretschger. “Participants will leave with a better understanding of how to measure their results, particularly with the changing media landscape.”

The seminar also covers a wide-range of important topics for today’s marketing executives, including e-media opportunities, emerging markets, image improvement and management communication. Participants will learn how to tailor their messages to specific audiences by not only examining product positioning and promotion, but also reviewing market identification and internal procedure optimization.

To learn more about IMW’s Strategic Seminars for Success, please log on to: www.intgmktg.com/seminar.

About Peter Bretschger
Peter Bretschger is President and Chief Marketing Officer of Integrated MarketingWorks, a marketing services consulting and resource management group dedicated to providing clients with improved return on investments. Mr. Bretschger has taught marketing seminars for over 20 years through the American Management Association, Marketing Centre Europe and the University of California, Irvine. Companies such as Astra-Zeneca, Dolby Labs, Dow Chemical, Merck, Motorola, Roche Diagnostics, Schlumberger and WW Grainger have benefited from his on-site seminars. In fact, over 400 companies have attended his seminars on marketing communications and brand equity management.

About Integrated MarketingWorks
Founded in 1990, Integrated MarketingWorks delivers a mix of consulting and marketing services focused on strategic brand identity, public relations, creative development and direct response marketing. Category expertise includes food, nutrition, healthcare, education, automotive and destination marketing. IMW has consulted in many agency reviews and provides unique consultation services to improve internal corporate marketing departments. For more information on IMW’s award-winning capabilities, visit www.intgmktg.com or call 949.833.3822.

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