INTEGRATED MARKETINGWORKS ANNOUNCES
THREE NEW HIRES AS BUSINESS EXPANDS

Newport Beach, Calif. (February 27, 2008) – Integrated MarketingWorks, a full-service marketing communications agency based in Newport Beach, CA is expanding its staff, as existing clients expand their programs for 2008. The firm announces three new staff appointments. Growth is seen with: The Balboa Bay Club & Resort, PolicyOptions, Sunkist Growers, and Orbis Education.

“Collectively, these talented, new staff additions bring to the table many years of advertising and public relations experience — adding tremendous value to IMW for our clients. They complement the existing team, and will allow us to stay at the forefront of specialized industries,” said Peter Bretschger, IMW President and Chief Marketing Officer.

Deirdre Michalski
Michalski is working with IMW on Media Relations and Strategic Planning, and will be focusing on destination and tourism accounts — most notably The Balboa Bay Club & Resort. Deirdre has over twenty years of experience in marketing and advertising, specializing in hospitality and resort accounts. Working on both the agency and client side, she has worked for: Doyle Dane Bernbach Advertising, Hilton Hotels, Marriott’s Western Region of hotels & resorts, and InterCom, a firm specializing in real estate and resort branding. A graduate of UCLA, this Bruin has a BA in psychology.

Kevin Salas
Salas joins IMW as a Senior Account Executive from Argent Mortgage Company, where he was the Senior Marketing Specialist. At IMW, Salas services the following accounts: The Balboa Bay Club & Resort, MovinCool/DENSO, PolicyOptions and Roche. Salas also assists IMW’s clients in brand development and expansion into new media programs. His broad range of experience includes managing consumer, financial and broker advertising as well as direct marketing efforts, and media plans across print, interactive, TV, radio and outdoor media. Salas has also served as the Marketing Specialist for Advanced Computer Products and as an Advertising Coordinator for the Orange County Register.

Mairim Bryant
As the newest Account Executive to join the IMW team, Bryant is currently responsible for the Sunkist Growers, Orbis Education and Diocese of Orange County Catholic Schools. She comes to the agency with a broad range of experience in the areas of public relations, marketing, advertising, sales, event planning, copywriting and community involvement. Mairim spent four years as a Marketing Specialist for a financial institution where she was in charge of managing all elements of their integrated marketing campaigns. Bryant is an alumnus of California State University, Long Beach where she earned a Bachelor of Arts degree in Journalism with a Minor in English.

About Integrated MarketingWorks
Founded in 1990, IMW is an award-winning marketing communications agency offering services that include: strategic brand identity, new product launches, public relations, collateral and web design, advertising campaigns, and more. Representing clients in a broad range of both consumer and B2B industries, IMW has a solid reputation for providing complete integrated marketing communications solutions driven by experienced professionals with connectivity at all stages. For more information, visit www.intgmktg.com.

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Deirdre Michalski

Kevin Salas

Mairim Bryant

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